Apple iPhone 17, iPhone 17 Pro Release Date: New Schedule Emerges

Apple’s next iPhones will be unveiled next month, that is, September 2025. But exactly when? A new report adds an extra couple of possibilities.
Apple iPhone 16: when will the next iPhone go on sale?
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In a new post for Cnet, Tiffany Connors writes about the possible variations. I’ve previously written that I am sure that the Apple keynote that reveals the phones will be on Tuesday, Sept. 9, though one day either side is also likely.
The new report also homes in on the week before, saying that Wednesday, Sept. 3 is also likely.
“Historically, Apple has made the announcement on the first Tuesday of September after Labor Day, according to CNET Senior Editor Patrick Holland, who’s reviewed mobile phones for a decade. However, the first Tuesday in 2025 is the day after Labor Day, so Apple could push the dates for its iPhone event to Wednesday, Sept. 3, or Tuesday, Sept. 9. That would mean a release date of Sept. 12 or 19, Holland said,” Cnet claims.
I absolutely agree that if the release is in the first week of September, then it certainly won’t be on the Tuesday, because of Labor Day.
However, lovely though it would be to see the new phones earlier rather than later, I believe Apple will avoid this week.
Not least, the large-scale consumer electronics show, IFA, is happening that week in Berlin. This is a big event, on the same size as or bigger than the annual CES in Las Vegas. Apple will not want to shout above the noise of something happening in the same week.
Which leaves Sept. 9 in the frame again.
Apple iPhone 17 Series Release Date
Assuming the iPhones are indeed unveiled on or around Tuesday, Sept. 9, the actual onsale date will be the following week. Apple always favors Fridays to put its flagship iPhones to go on sale, which will mean Friday, Sept. 19. Right now, that seems sure to be the date to mark in your calendar.