Samsung Makes Rare New Double Offer To Galaxy Phone Buyers
The Galaxy S25 FE, Edge, Ultra, Tab S11 and Galaxy Z Fold 7 are all discounted or included in some form of promotion right now.
Janhoi MCGregor
Now that the iPhone 17 hype has died down, at least until pre-orders start to land (read my trade-in guide here and iPhone Air warning here), Samsung is aiming to take back the spotlight with major new Galaxy S25 FE, Galaxy Z Fold 7 and Galaxy Tab S11 Ultra offers.
Let’s start with the best deal, which is for the Galaxy Z Fold 7. Samsung is bundling a free pair of Galaxy Buds3 Pro with the foldable phone, alongside a free Galaxy Chromebook Go 14”. The Korean company must really want to clear its Chromebook stock, because it has given away the laptop in other recent deals.
Giving away two premium devices, for free, is a rare offer for Samsung to make. Combined, they’re worth £618 ($837.82), so this is a serious deal that you should take a look at if you’re interested in the Galaxy Z Fold 7.
For the Galaxy S25 FE, buyers will get a free Galaxy Watch 7 40mm with the newly released phone until October 2nd. That is combined with a guaranteed £100 ($135.57) trade-in for any smartphone, in any condition. Samsung has told me previously that it will truly honor the “any condition” part of that promise, so scan eBay, Swappa or your local used store for a cheap used phone to send in. Just make sure it’s working.
The Korean company has also created a new code, “FE5” that knocks 5% off the total purchase price if the phone is bought through the Samsung Shop app. Annoyingly, that code can’t be stacked with the long-running “APP5” code that also knocks 5% off purchases (I checked).
The new Galaxy Tab S11 Ultra has also been bundled with the Galaxy Buds 3 if the code “LIVEGIFT” is used at checkout, alongside a free keyboard cover. That code expires on September 15th. If you do buy through the Samsung Shop app, the 5%-off “APP5” code appears to work. Samsung is teasing an “exclusive benefit” when the tablet is bought through its dedicated shop app, which I’m told is a further 10% off the tablet with the code “NEW11”.
Interestingly, the Tab S11 Ultra comes with a one-year free subscription to Google AI Pro, rather than the six months Samsung’s flagships are bundled with. This, however, is only for students, and you will need to prove you’re studying with a university email address.
All of these deals apply to U.K. shoppers. U.S. Galaxy device buyers in the haven’t been so lucky. But there is a very generous free Perplexity AI Pro offer to all Galaxy device users in the U.S.
Samsung’s Galaxy Device Discount Deluge
The Samsung Galaxy Z Fold7 give Samsung an advantage over Apple. (Photo by Jung Yeon-je / AFP) (Photo by JUNG YEON-JE/AFP via Getty Images)
AFP via Getty Images
It’s hard not to think that Samsung giving away headphones and a laptop to Galaxy Z Fold 7 buyers isn’t related to the iPhone 17 launch. Apple doesn’t have a competing foldable phone, and despite whatever reservations iPhone fans have about Android, the allure of technology may be hard to resist.
Samsung appears to be benefitting from a surge in popularity in the U.S., with its market share rising from 23% to 31% in the second quarter of 2025, according to Canalys (via CNBC). Meanwhile, Apple’s market share has declined to 49% from 56%.
Part of that may be down to Samsung’s unique foldable option and its incentives to Apple users, such as the Fold 7’s 100-day free trial. Or the aggressive and persistent giveaways, discounts and offers it runs for the foldable phone, which we don’t see for other phones in the tech giant’s lineup. Clearly, Samsung wants to exploit the gap between the two companies until Apple’s iPhone Fold eventually lands.