Audiodo Brings Personal Sound To New Buds 2 Plus Earbuds From CMF By Nothing

Earlier today, CMF announced three new pairs of its affordable wireless earbuds. CMF is a sub-brand of Nothing, the electronics brand that was established by Carl Pei back in 2023. CMF’s new Buds 2 Plus model was developed with Swedish audio software developer Audiodo and brings the company’s hearing personalization software within reach of many more people.

Part of the expansion of the CMF lineup, the new Buds 2 Plus are available globally from today and mark a major step forward in bringing the latest personalized audio technology to a mass market.

Originating from Sweden, a country known for clean design and acoustic innovation, Audiodo brings a uniquely Scandinavian approach to sound. The new CMF Buds 2 Plus are designed to deliver high-quality audio at an affordable price by combining a modern design with essential features such as Active Noise Cancelling, upgraded battery life and high-resolution wireless audio. Now, with the Audiodo Personal Sound on board, users can get a bespoke listening experience that adapts to their hearing.

Intricate Web Of Code And Algorithms

At the heart of the partnership with CMF is Audiodo’s Personal Sound technology, an intricate web of code and algorithms. When integrated into hearables, the Personal Sound software enables users to make a personalized hearing profile and then apply a unique compensation algorithm to enhance what they are hearing. This technique lets users enhance the clarity of their audio and boost its richness based on their unique hearing profile.

The Audiodo process is simple and takes just three minutes to complete. The software guides users through a brief hearing test that maps out hearing sensitivity. The process lets listeners analyze their hearing and then creates a hearing profile before applying a compensation algorithm that is fine-tuned for each of their ears.

The result means everything from favorite songs to podcasts and films can be heard the way it was meant to be because it is optimized for the listener’s ears. According to Audiodo, Personal Sound isn’t a gimmick or a preset EQ curve, it’s based on decades of research in psychoacoustics, hearing science and signal processing. The process is already in use by audiophiles, streamers and casual listeners alike. With each new integration, Audiodo says it is pushing to make hearing personalization a standard feature in wireless audio, rather than a luxury.

Part of a Global Shift Toward Personalization

CMF by Nothing has a bold approach to the design of its products. It has established itself remarkably quickly in the fast-moving true wireless stereo market by blending minimalism and clean aesthetics with functional performance.

The launch of the new CMF Buds 2 Plus represents more than a technical integration for Audiodo. It is a signal that hearing personalization has moved from premium into the mainstream and will soon be a standard feature, just as ANC and wireless connectivity have become baseline expectations for consumers who increasingly expect devices to adapt to them. This partnership with CMF puts Personalized Sound within reach of many more people.

Andrew Freshwater is head of smart products marketing at Nothing and he says: “At CMF, we’re committed to making beautifully designed, user-first technology accessible to more people. Buds 2 Plus is built for those who expect more – delivering a rich, adaptive audio experience in a product that balances form and function. Our partnership with Audiodo brings that vision to life with a sound that’s not just high quality but uniquely personalized to every listener.”

Audiodo’s Michel Roig adds: “We’ve long believed that hearing personalization should be part of every pair of wireless earphones and we’ve built the tools to make that possible. CMF by Nothing has created a product that opens the door to that vision – affordable, accessible, and beautifully designed. This is an important moment not just for Audiodo, but for the wider industry. It proves personal sound is ready for the mainstream.”

You can find out more about the new CMF by Nothing earbuds here and there is more information on Audiodo here.