Golf influencer Paige Spiranac joins Grass League front office in career pivot
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Golf influencer Paige Spiranac has landed herself a new gig.
The popular golf content creator announced this week that she will be joining the Grass League, an innovative new golf league in its second season, as a member of the front office.
Paige Spiranac watches her teammates putt on the No. 6 green during the 2023 Kaulig Companies Championship Pro-Am at Firestone Country Club, Wednesday, Jul.12, 2023, in Akron, Ohio. (Jeff Lange / USA TODAY NETWORK)
“I am joining the front office at Grass League, yay!” She said in the announcement posted to her YouTube channel on Thursday.
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“I will be joining the front office which means that I will be focusing on brand development, fan engagement, marketing, content strategy, seeking out new talent, team owners, and acquiring sponsorships.”
“We are honored to announce [Paige Spiranac] has joined the Grass League front office,” the league added in a post on social media. “Paige is THE OG golf influencer, a great person, golfer, businesswoman, and has an incredible mind for new age sports media. We are excited to have Paige on the team, and look forward to working together to shape the future of golf.”
Paige Spiranac speaks onstage during the Fanatics Fest NYC 2024 at Jacob Javits Center on Aug. 17, 2024, in New York City. (Roy Rochlin/Getty Images for Fanatics)
The Grass League describes itself as a new high stakes Par 3 golf league that features both amateur and professional players competing in team-based formats.
PAIGE SPIRANAC SWINGS BACK AT CRITICS OF ‘CONSERVATIVE’ GOLF OUTFIT
According to Forbes, the inaugural season was played at one venue in Tempe, Arizona but branched out this year to include one tournament in California.
The event is set to be broadcast live on the Golf Channel.
“This is really exciting for me and I feel like it is part of this next development and stage of my career. But don’t you worry, this will not take away from anything else that I’m currently doing. It is only going to add to it, and I can’t wait to tell you more about why,” Spiranac said.
Paige Spiranac warms up on the driving range prior to TOUR Championship at East Lake Golf Club on Aug. 28, 2024, in Atlanta, Georgia. (Ben Jared/PGA TOUR via Getty Images)
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The Grass League is currently made up of 11 franchises with the San Diego Munis on top of the leaderboard with 753 points.
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