Oct 28, 2025 | 9:26 pm UTC

'Magnetic' Jordan was 'marketing dynamite'

By nnuforum | 1 min read | | 7 months ago | 253 views
'Magnetic' Jordan was 'marketing dynamite'



Sonny Vaccaro recounts the moment Michael Jordan’s shot for North Carolina to win the NCAA Championship convinced him to sign the player for struggling sports brand Nike.



BBC Sport

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