Tecno, Infinix And Itel: Are They Owned By The Same Company
Many people did not know that Tecno, Infinix and Itel are owned by the same company called TRASSION HOLDINGS, formally known has TECNO Telecom LIMITED. Many fans of Tecno, Infinix and Itel individually have even been experienced arguing that their brand, whether Tecno, Itel and Infinix is the best among the three not knowing that they are owned by the same company.
What then is the aim of this company? Their aim is pretty clear. Itel challenges the low ends smartphones market that's why most time, itel phones are not sophisticated with specs and Itel phones are not expensive either.
Infinix however targets the middle end market, that is, those who want a little sophisticated mobilephones but with relatively cheap price.
And Tecno is targeted at the high end market. However, they also produce very cheap Tecno mobiles for the sake of strict fans who are used to Tecno mobiles alone.
All these is just so the single owner of these brands could cart away more money from African Markets, they created competitions for brands and this has worked for them. That's why Tecno, Itel and Infinix are ranked 5th, 17th and 26th most preferred brands in Africa respectively. But in china where these phones are made, they are not ranked at all.
Does anyone know about this already?
And if you're just finding out, how do you feel now, what do you think about Transsion Holding Limited, is their strategy to create competition among their brands a good one?
We can further do research to validate this post.