‘Relentless Celtic look to future after latest success’

It speaks to the way expectations have risen in the past decade at Celtic.

Since Brendan Rodgers first walked in the door nine years ago, a culture change has evolved in Glasgow’s east end.

The club has gone through several gears in its evolution into a ruthless winning machine.

It was the predecessor to Rodgers’ second spell in charge, Ange Postecoglou, who coined the phrase, “We never stop”.

Rodgers has not uttered those words, but his ethos is exactly the same.

With a Scottish Cup final against Aberdeen to play, and a summer transfer window to negotiate, he’s already looking forward even on this day of celebration.

“We work so hard all year and there are so many sacrifices to bring this success, so that’s why it belongs to everyone at the club,” Rodgers told BBC Scotland.

“To serve them on a day like today, it is a real honour and privilege to manage the club and, of course, when you pick up the title, it is a real conviction for all the hard work.

“It is the expectation of the club – it drives you every day and, when you are at such a big club, there is no time to rest.

“We enjoy this today and tonight and the supporters deserve to do that, but you are quickly on to next week and the next season.”

Defender Liam Scales says the nature of the club’s fan base help fuel them each season.

“The fans drive the standards week in, week out,” the Irishman said.

“We’re not allowed to drop the standards ever.

“It’s great, brilliant. You’ll get the best out of everyone if there’s competition all over the park.”