Samsung Signs Up Multiple New Global TV Partners For Its Tizen OS Smart System
Samsung has revealed a major expansion of the licensing programme for its Tizen OS TV smart system that will see it being introduced on TVs from a host of new TV brands in multiple territories across the world.
The most notable new additions to the manufacturers and brands licensing Samsung’s Tizen OS for their TVs include RCA (Kayve Groupo) in Mexico, RCA (Treasure Creek) in the United States and Canada, Axdia in Germany, and EKO and QBELL (Ayonz) in Australia and Europe.
Samsung’s Tizen OS has greatly expanded its family of licensed TV brands.
Given the truly international scope of these latest additions to the Tizen OS licensing “family”, and the fact that the list of new licensees includes prominent original design manufacturers, it’s perhaps not surprising that Samsung also reveals in its announcement of its new licensing deals that its smart platform now includes tailored marketing kits and digital content toolkits for each individual region. Samsung also states that it’s broadening Tizen OS’s regional coverage, as well as introducing more affordable hardware solutions and working to improve app availability in every territory where its OS is now being adopted.
These moves will all make it easier for regional partners to highlight what Samsung identifies as key Tizen OS features such as premium content access, fast performance and advanced smart connectivity. All backed by both enhanced access for any license partner to Samsung’s specialized R&D support plus, of course, the trusted power of the Samsung global brand.
Now into its 8th generation, Tizen OS’s latest key enhancements include AI-backed advanced content discovery tools; integration with Samsung’s TV Plus service of streamed TV ‘channels’; expanded and enhanced cloud gaming support via the dedicated Gaming Hub section of Tizen OS’s interface; and ever more seamless multi-device connectivity through Samsung’s SmartThings protocol/platform.
Given the explosion in the number of different content streaming services consumers now have access to, it’s really not surprising that we’re starting to see the smart TV interface world increasingly consolidating around a small number of large, well-established smart platforms. It’s just impractical for relatively small brands to take on themselves, with their own home-grown smart platforms, all the necessary content deals and software technicalities associated with onboarding all the apps consumers now expect to find on a smart TV. Other major platforms also doing brisk licensing business right now include Google TV, Amazon Fire TV, Hisense’s VIDAA system, Tivo, Roku and LG’s WebOS.
Samsung’s latest Tizen OS includes new content finding features and an enhanced Gaming Hub.
“Tizen OS is recognized for its performance, reliability, and innovation,” said Jooyoung Kim, Vice President at Samsung Electronics. “This year, we are focused on expanding our licensing program and creating diverse collaboration strategies for our key partners. We are serious about growing our global partner network and enhancing the ecosystem. By offering expanded regional support, an enriched app ecosystem, and tailored marketing resources, we aim to deliver even greater value to consumers worldwide.”
Grupo Kayve’s Head of Marketing & Communications, Jonathan Vera, adds: “We are proud to expand our RCA TV portfolio across Mexico and Latin America through our partnership with Samsung’s Tizen OS. The Tizen team provides comprehensive technical and marketing support, enabling an agile go-to-market process.”
Samsung states that it expects “many more” global brands to sign up to Tizen OS in the second half of 2025.
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