A Project Moohan headset prototype, a Mixed Reality project that the South Korean company Samsung Electronics plans to release by the end of 2025 and which is equipped with AndroidXR technology, is exhibited during the Mobile World Congress 2025 in Barcelona, Spain, on March 5, 2025. (Photo by Joan Cros/NurPhoto via Getty Images)
NurPhoto via Getty Images
Samsung is set to launch its new mixed reality headset on October 21st, the Korean company has announced.
Titled “Project Moohan”, the device is a collaboration between Google, Samsung and Qualcomm and the first official headset to run Android XR, Google’s new mixed-reality operating system. The three major players in the Android world have combined to rival Apple’s Vision Pro headset, of which a new version is set to land soon.
“Project Moohan is the groundbreaking first product built for the open and scalable Android XR platform, and it seamlessly blends everyday utility with immersive new experiences. This is where the true potential of XR comes alive, unlocking a whole new dimension of possibilities,” Samsung explained in its announcement.
Samsung And Google Have Danced This Dance Before
This isn’t Samsung or Google’s first rodeo with virtual reality. The two companies dabbled with their own, short-lived, headsets — the Gear VR and Daydream View devices — last decade. But the new tech represents a more serious and concerted effort to create the Android mixed reality device that not only rivals Apple’s Vision Pro, but also the many other devices on the market : such as the Meta Quest 3 and HTC Vive.
A major part of that is Android XR, Google’s extended reality operating system. The new OS is an extension of Android and should be familiar to users and developers. Demos of Android XR, and Project Moohan, show that phone and tablet apps seemingly run well on the new headset (check out Marques Brownlee’s hands-on below) and Google has previously explained that the OS will support common Android app development tools.
Being a Google operating system also means AI is heavily present throughout. Marques Brownlee’s demo showed some familiar Gemini skills such as Circle To Search and Gemini Live.
Circle To Search has been a major area of investment for Google and Samsung, with the feature seeing repeated ability upgrades over the last year. For example, adding full-page text translations, QR code scanning, song identification, maths problem solving and more to the visual search tool. Circling real world objects that both yourself, and the headset’s cameras, can see looks natural in Brownlee’s video.
Samsung’s Tried And Tested Marketing Methods
This being a Samsung-made and marketed device means buyers have been teased with a $100 cash giveaway. Anyone who registers before the launch on Samsung.com will get a $100 store credit to use on the device or an accessory. This is double what Samsung promised in a similar pre-launch offer for the Galaxy S25 earlier this year ($50), which might suggest that Project Moohan will be significantly more expensive than the Korean company’s flagship phone.
Project Moohan will reportedly cost $1,800, according to the Korea Herald, which is much lower than Apple’s $3499 Vision Pro price tag. Given that Apple has a direct rival piece of hardware, Samsung will not shy away from aggressive pricing and introductory deals, as it does with almost every high-end hardware release. In the last year we have seen a free laptop or earbuds bundled with select Galaxy phone purchases.
In other deals Samsung has gifted a free phone with TV purchases, or given a free Galaxy Watch 7 to Galaxy S25 shoppers. If sales are poor, (as they have been for the Vision Pro) don’t be surprised if we see even lower prices and more freebies, as we did with the Galaxy S25 Edge this year, which was reportedly selling under expectations.
