Swansea City hint at Snoop Dogg link-up after new kit reveal

Swansea City have hinted that Snoop Dogg will have some future involvement at the Championship club after the rapper helped launch their new home shirt.

Snoop Dogg was the surprise model as Swansea unveiled their home jersey for the 2025-26 season on social media.

And the Swans have now suggested that their association with Snoop Dogg, 53, will not end there.

In April, Croatia and Real Madrid legend Luka Modric became an investor and co-owner at the Welsh club.

Swansea’s American owners, who are led by Brett Cravatt and Jason Cohen, have made it clear they want to strengthen the club’s brand and global appeal as they look to make progress on the pitch.

They are understood to have a mutual connection with Snoop Dogg, who may follow Modric in taking a role at Swansea.

“We appreciate the considerable interest and enthusiasm generated by Snoop Dogg’s appearance in a Swansea City shirt,” Swansea’s ownership group said in a statement.

“While we are not in a position to share specifics with you all just yet, we will be able to provide more details soon and we’re excited about what’s to come.”

Snoop Dogg posted on social media – where he has well in excess of 100m followers – about the new Swansea kit.